Ella Mielniczenko is an Executive Producer at BuzzFeed Motion Pictures. Ella was one of the first employees at BuzzFeed's LA video division, joining the company in 2013. With a deep understanding of platform nuances, Ella started the 'shorter than short-form' department, which includes a team of producers, animators and designers responsible for creating original content exclusively for Snapchat Discover, Facebook, Vine, and Instagram. Ella also helped launch BuzzFeed Violet - BuzzFeed's first channel dedicated to characters and narrative series. Currently, Ella works in development for BuzzFeed Motion Pictures, producing web content for YouTube, go90, Facebook, and Snapchat.