Devin Graham is an action adventure filmmaker who travels the world capturing stunts never before seen, ranging from the world’s largest zipline to launching people off a gigantic human slingshot catapult.
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June 22, 2017
12:00 PM - 12:30 PM 30 minutes
Case Study: Launching Entertainment Products with 360 Influencer Campaigns
Add to Calendar 06/22/2017 12:00 PM 06/22/2017 12:30 PM America/Los_Angeles Case Study: Launching Entertainment Products with 360 Influencer Campaigns When Ubisoft was planning its launch of Tom Clancy's The Division, the video game publisher partnered with Ben Group, Devin Graham (devinsupertramp), Corridor Digital, and other influencers to create an award winning multiplatform campaign that was extremely successful in driving day one and ongoing sales of the video game. This session brings together Devin Graham and Jake Watson of Corridor Digital with Ubisoft execs and Ben account execs to talk about what worked, why, and the lessons learned around how to successfully implement these types of campaigns. | Room 304CD | false MM/DD/YYYY